TACKLING THE CLIMATE AND BIODIVERSITY CRISIS WITH CREATIVITY: WEBTOON, REWRITING EXTINCTION, AND SOME OF THE BIGGEST NAM
- Digital comics from Cara Delevingne, Taika Waititi and Safely Endangered, Dami Lee, and many more uniting to raise awareness and funds for seven charitable projects
WEBTOON, the world’s largest digital comics platform, and Rewriting Extinction, the comic storytelling campaign created to support projects tackling biodiversity and the climate crisis, today unveiled the first series in a new content collaboration, with digital comics from Cara Delevingne, Taika Waititi and Safely Endangered, Dami Lee, and many more. Under the new partnership, WEBTOON will adapt select celebrity-created comics from the Rewriting Extinction campaign, raising awareness and funds for charities supported by Rewriting Extinction. A series of new digital comics from WEBTOON creators is also part of the initiative.
As the world continues to grapple with the impacts of climate change, WEBTOON and Rewriting Extinction aim to raise awareness and funds for seven leading environmental charities and their flagship evidence-based projects that could save thousands of species from extinction. The Rewriting Extinction campaign has united 300 celebrities, experts, activists, Indigenous leaders and storytellers to create over 150 emotive comic stories on an environmental theme.
Comic series launching under the collaboration today include WEBTOON adaptations of Melody, from Cara Delevingne; Oceanside Properties, from Taika Waiti and Safely Endangered; and Earth Day, from Dami Lee. Brand new comics developed by WEBTOON creators also launching today include My Giant Nerd Boyfriend, from Yen Ee Tay; Siren’s Lament, from Kaitlyn Narvaza; The Little Trashmaid, from Stephanie Hermes; Just a Goblin, from Brandon Chen and Kamyrin Maxwell Irby; and Maid for Hire, from Catharina Melisa Oktorina.
With these new collaborative series, Rewriting Extinction will be able to tap into WEBTOON’s readership of 72+ million monthly readers globally and reach new audiences of comic fans around the world with their mission.
Commenting on the partnership, Paul Goodenough says: “It’s every comic creator’s dream to work with WEBTOON - which isn't just an amazing community of readers, but it's also run by a fantastic, caring and passionate set of people too. By working together, Rewriting Extinction and WEBTOON can reach and inspire a whole new audience to take action and rebuild the planet. I couldn't be more proud!”
“The global climate emergency demands new creative visions and voices to save our planet,” said David Lee, Head of Content at WEBTOON U.S. “We all need to come together to inspire the world to action, and storytelling is an important part of that process. With a massive global audience of 72 million people, WEBTOON is home to a diverse new generation of digital comics fans who care deeply about social and environmental change. We’re proud and honoured to collaborate with Rewriting Extinction to bring their incredible message to digital comic fans around the world.”
Safely Endangered, War and Peas, Dinos and Comics, Dami Lee, Buddy Gator, Jenny Jinya, Alicia Souza and Lunarbaboon are just some of the comic artists to have created powerful content for Rewriting Extinction, in collaboration with Cara Delevingne, Taika Waititi, Lucy Lawless, Ricky Gervais, Andy Serkis, Sir Patrick Stewart, Sir Ian McKellan, Dr. Jane Goodall, and many more. To date, Rewriting Extinction’s campaign has garnered over 100 million views.
All Rewriting Extinction comics adapted and created for the WEBTOON platform are accessible for free, with key information provided about where to support the various environmental projects. The comics are available in English via WEBTOON.com and the WEBTOON app.